Campaign URL &
UTM Parameter Builder

Build clean, error-free campaign tracking URLs with standard UTM parameters, platform macro presets, and instant query sanitization.

Website URL *

Campaign Source (utm_source) *

Campaign Medium (utm_medium) *

Campaign Name (utm_campaign)

Campaign Term (utm_term)

Campaign Content (utm_content)

Presets:

Generated Campaign URL

0 Params Active

Live RFC-compliant query string builder

Synchronized Link String

auto-encoded

Ready for campaign launch or cloaking setup Shorten this link →

Tracking Telemetry

Analytics Standard: GA4 / UTM Urchin V2

Query Sanitation: UTF-8 URL Encoded

Edge Pass-Through: 100% Compatible

Attribution Standards

The 5 Standard UTM Parameters

Standardizing UTM naming conventions across your media buying team ensures clean reporting in Google Analytics 4 (GA4) and third-party trackers.

utm_source

Traffic Origin

Identifies the specific platform or publisher sending traffic (e.g. facebook, google, tiktok, taboola) for top-level channel breakdown.

utm_medium

Marketing Medium

Specifies the high-level channel format (e.g. cpc, paid_social, email, native) required for standard GA4 default channel groupings.

utm_campaign

Campaign Theme

Designates the individual campaign promo or launch identifier to evaluate return on ad spend (ROAS) across separate angles.

utm_term & content

Granular Creative Audit

Tracks target keywords, ad variants, headlines, and audience IDs to isolate top-performing creatives.

Tracking Attribution Protection

Don't lose attribution data during cloaking.
Preserve all UTM parameters seamlessly.

Standard cloaking scripts often strip incoming query parameters, breaking conversion tracking on Google Analytics, Facebook Pixel, and affiliate postbacks. Cloaker.net forwards 100% of UTM parameters and sub-IDs in under 15ms.

Automatic UTM & Click ID Pass-Through

Sub-15ms Single-Hop Edge Redirection

Filter Meta, Google & TikTok Reviewers

Voluum, RedTrack & Keitaro Compatibility

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Support & Guidance

Frequently asked questions

Technical answers regarding UTM tracking, dynamic macros, and conversion attribution.

What is a UTM Builder?

A UTM Builder is a marketing tool that attaches Urchin Tracking Module (UTM) parameters (such as utm_source, utm_medium, utm_campaign, utm_term, and utm_content) to a destination URL so platforms like Google Analytics and ad trackers can accurately identify traffic origins.

Are UTM parameters case-sensitive in Google Analytics?

Yes. Google Analytics treats utm_source=Facebook and utm_source=facebook as two separate traffic streams. Standardizing lowercase inputs across team members prevents fragmented reporting.

Can I use dynamic tracking macros in UTM parameters?

Yes. Ad networks allow dynamic replacement tokens such as for Meta Ads, {campaignid} and {keyword} for Google Ads, and __CAMPAIGN_NAME__ for TikTok Ads.

How does Cloaker.net preserve UTM parameters during edge cloaking?

Cloaker.net automatically parses and carries over all incoming UTM parameters, click IDs (gclid, fbclid), and affiliate macros across edge redirects in under 15ms without stripping conversion data.

Works seamlessly with your favorite ad networks, trackers, and traffic sources